About Us




We aim to bring you products of the highest quality.



We bring you innovative products that help you perform your job with expertise and consistency.


Best support

We promise to bring you excellent and prompt support.


Capelli Innovations is a company established for hairstylists by a hairstylist.

We are a company looking out to make the tasks of a hairstylist more efficient and easier to complete at a consistent rate.

"If you are persistent you will get it, if you are consistent you will keep it."

Capelli Innovations has done much research and development in the creation of tools used by hairstylists. Capelli Innovations guarantees and supports all of its tools and concerns of hairstylists.

Throughout the years Capelli Innovations will expand and enhance their line of tools and products to exceed to needs of hairstylists.


After using the Expert Comb™ and experiencing what it can do, I believe it would be an excellent tool in training students on consistently, accuracy and body position when cutting hair and as a result helping soften the learning curve every student faces.

Jeffrey LaMorte
Jeffrey LaMorte Salon and Day Spas

I just want to thank you for your help. I was so pleased and grateful. Keep up the excellent work. Your site provides the best support I have ever encountered.

Lisa Whistler


Ray Rita

Ray Rita has been a licensed hair stylist at the same salon for 25 years and has been involved in the hair styling business all of his life, hanging out at a family owned salon even as a little kid. When he graduated high school he decided to go to cosmetology school and work for his family salon upon completing school. He was trained in Pivot Point at school graduated at the top of his class. Ray continued his education by going to advanced training at Eastern Illinois College, attending multiple classes and frequenting hair shows.

He also studied at the Vidal Sassoon School in Santa Monica, California. Ray worked for the Matrix Corporation for 2 years as an educator, behind the scenes to color, cut, and styling of models for hair shows. Ray was always thinking of creative ways to educate those in the profession and to improve styling methods in the hair industry, and has come up with numerous tools to help in this matter. Over the last few years he has decided to use his time and energy towards his inventions and will continue to move forward to get them in the hands of all hair stylists and barbers out there.